This is how to think of virtual production: It’s like building with Legos. Make any environment you want for your talent. You build realistic, CGI elements in the computer and combine them to create virtual sets for your talent’s performance. Clients love it because they can make requests and we can reconfigure sets on the spot for them to approve.

- Ryan Lance, Head of Production Jetline Creative

Virtual production technology is turning traditional production inside out, from filmmaking to live streaming events!

For Film, Advertising Spots and Music Video, virtual shooting techniques mimic — and integrate with real-world camera movements, adjusting for light and shifting perspectives — as cameras literally move around inside virtual sets independently of each other. The virtual world can even sync with the lighting in the real world.

• For Special Events, talent can interact with images and live video calls can take place during the shoot, even broadcasting caller images from anywhere in the world. By using a remote Green Screen and camera, the caller can “virtually” appear to be standing right next to the host!

• For Product Presentations -- Live or Pre-recorded for internet streaming – your pitch is readily transformed to 3D-like reality, complete with integrated graphics, overlays, live chats, pre-recorded movies and other materials -- plus audience participation.